Some of the work below is in motion with real clients. Some are hypothetical strategies — the kind of work we would love to do, designed in full so you can see how we think. Every case applies the same I Life You lens: the whole journey, the smallest details, the moments people remember.
An end-to-end customer journey for a Spanish car rental company — roses for couples, crayons for kids, a tie for the business trip. Strategy in process.
A hypothetical project: redesigning a mid-size hospital from the first phone call to the discharge bouquet. Lighting, scripts, smells, scans, goodbyes — every touchpoint.
A hypothetical boutique hotel reimagined as a sequence of remembered moments — from the booking confirmation to the postcard that arrives a month after the guest leaves.
A hypothetical funeral home where grief is given three or four days, a circle of mantras, a harp, a ritual — instead of a fluorescent room and a fast goodbye.