Why I Founded I Life You

Hi, I'm Anak — Service Experience Strategist.

I founded I Life You because a product experience is not just an interface where someone completes a task. At its best, it can genuinely change how a person feels — but only if the people building it have a human eye that goes beyond making things work.

For 20 years I worked at the intersection of human psychology and digital product design. Then it gradually evolved into designing with a more holistic human lens — across every service experience, in every medium: spaces, voices, rituals, screens, the small details where people decide whether they felt cared for.

If you have engaged with this view, get in touch. Let's start a conversation.

Anak Garcia — Human Founder of I Life You.

Portrait of Anak, founder of I Life You
A few numbers
20+
Years humanising experiences
50+
Products & services optimised
3
Continents