Services, processes & moments

Hi, I'm Anak

Service Experience Strategist.

I founded I Life You because a product experience is not just an interface where someone completes a task. At its best, it can genuinely change how a person feels — but only if the people building it have a human eye that goes beyond making things work.

For 20 years I worked at the intersection of human psychology and digital product design with our sister company I Life You Digital. It gradually evolved into designing with a more holistic human lens — across every service experience, in every medium: spaces, voices, rituals, screens, the small details where people decide whether they felt cared for.

If this way of looking resonates with you, get in touch. Let's start a conversation.

Anak Garcia — Human Founder of I Life You.

Portrait of Anak, founder of I Life You
Portrait of Arianna Burli, partner at I Life You
Spaces & balance

Hi, I'm Arianna

Emotional Interior Designer

With more than 25 years of experience creating spaces that influence how people feel, behave and relate to one another. My path combines interior design, humanist art therapy and Western Feng Shui, which led me to develop my own methodology focused on the emotional and psychological impact of spaces. For years I have designed homes, wellness spaces, businesses and hospitality projects with a very clear intention: to create places that people don't just use, but truly live in and remember.

I deeply believe that every space communicates. It can generate calm or tension. Connection or distance. Clarity or confusion. That is why my work goes far beyond aesthetics. At I Life You we look at how people experience a business on an emotional, physical and psychological level, and turn those experiences into something more human, coherent and memorable. Because behind every decision, there is always an emotion.

A few numbers
20+
Years humanising experiences
50+
Products & services optimised
40+
Spaces humanised
3
Continents